Five by Five

Five by Five has today launched a new website for drinks brand Ocean Spray, www.oceanspray.co.uk, to support the launch of their new TV campaign.

Ocean Spray wanted to engage with their target audience online and communicate the brand proposition, ‘helps protect you inside’.

As well as featuring the latest TV ads that follow Kate and Fiona on their quest for quirky beauty treatments, the site features: recipes, the online magazine, ‘The Insider’, competitions for data capture, health tips and product information.

www.oceanspray.co.uk

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Five by Five, has today launched a new website for SunnyD to support the drink brand’s re-launch in to the UK kid’s drinks market. The brand is launching a new juice formula, which contains 70% fruit juice and absolutely no artificial colours or flavourings.

The site, www.sunny-d.co.uk, will act as an information portal to communicate the benefits of the drink’s new formula and has the support of the Parent’s Advisory Group (PAG).  The site features the product showcase with nutritional details on the drinks along with the Parental Advisory Group which is made up of a group seven mums from across the UK who have helped advise on a number of factors which have helped to re-shape SunnyD to be the drink that it is today.

Because of the natural nature of the new drink, SunnyD wanted the new site to have a fresh vibrant out-doors -y feel of the lifestyle of the west coast of the USA. 

Nicky Standing, Head of Design at Five by Five, says “The new SunnyD website has a rich, vibrant and engaging interface and  is the perfect arena to provide key information about the products and the Parents Advisory Group. The website communicates the products new all-natural formulation; allowing parents to feel reassured and for kids to enjoy being part of a healthy and active lifestyle”.

Richard Baragwanath,  SunnyD Commercial Manager, have been extremely impressed with the Five By Five project management team, they have worked to our critical path and within budget guidelines”

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Five by Five has created the first online version of the Autumn/Winter magazine for international fashion retailer ‘New Look’.  New Look wanted a format which will allow New Look customers to interact with the brand online; encourage sales through the website; and increase database registrations.

The solution really brings to life the New Look brand online, rewarding the user for visiting the site and challenges their perception of which came first: the magazine or the website?

Check out the new site and design your dream shoe! http://www.newlookmostwanted.co.uk/

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Five by Five have launched a fresh look and feel for the WKD site.

The aim of the site was to communicate the brand essence of “Having a Laugh with your mates” targeted at males aged 18- 24. The twist was that whilst the site needed to have a cheeky appeal the site content was required to fit within the brand’s digital code of conduct based on Portman Group guidelines.

The site needed to have dynamic content, a fresh look and feel, be user friendly and above all engaging. There was also an inherent need for the site to be updateable to allow the client to be reactive when necessary.  

Check out the new look site http://www.wkd.co.uk/

Five by Five have produced a retro viral game show for Cancer Research UK to promote their ‘Make today Count’ campaign for Friday Febuary 29th. 2008 is a leap year, and this time around February 29th is a date to really remember - it’s a free Friday - an extra one - and you won’t get another for 28 years.

That’s right – this February you get five whole Fridays for the low, low price of four! Cancer Research UK are calling on everyone to celebrate this day by doing something that’s remarkable, worthy or just plain special. There are 18 outcomes giving you fantastic ideas on how to make this extra day count and at the same time raise money for the various areas of Cancer Research.

Check out our new Cancer Research UK retro game at http://www.maketodaycount.tv Join your host Clifton Wooley and his glamorous assistant Mandy, spin the wheel and let it decided how you make your extra day count.

Will you choose to accept the challenge…. or will you spin again?

Don’t forget to send over to your friends and family and ask them to Spin the wheel at http://www.maketodaycount.tv  We are calling for people in the UK to make the most out of the leap year, extra day, and to ‘Make today Count’.