New look site for WKD
Tuesday, April 8th, 2008
Five by Five have launched a fresh look and feel for the WKD site.
The aim of the site was to communicate the brand essence of “Having a Laugh with your mates” targeted at males aged 18- 24. The twist was that whilst the site needed to have a cheeky appeal the site content was required to fit within the brand’s digital code of conduct based on Portman Group guidelines.
The site needed to have dynamic content, a fresh look and feel, be user friendly and above all engaging. There was also an inherent need for the site to be updateable to allow the client to be reactive when necessary.
Check out the new look site http://www.wkd.co.uk/