Five by Five

Five by Five, has today launched a new website for SunnyD to support the drink brand’s re-launch in to the UK kid’s drinks market. The brand is launching a new juice formula, which contains 70% fruit juice and absolutely no artificial colours or flavourings.

The site, www.sunny-d.co.uk, will act as an information portal to communicate the benefits of the drink’s new formula and has the support of the Parent’s Advisory Group (PAG).  The site features the product showcase with nutritional details on the drinks along with the Parental Advisory Group which is made up of a group seven mums from across the UK who have helped advise on a number of factors which have helped to re-shape SunnyD to be the drink that it is today.

Because of the natural nature of the new drink, SunnyD wanted the new site to have a fresh vibrant out-doors -y feel of the lifestyle of the west coast of the USA. 

Nicky Standing, Head of Design at Five by Five, says “The new SunnyD website has a rich, vibrant and engaging interface and  is the perfect arena to provide key information about the products and the Parents Advisory Group. The website communicates the products new all-natural formulation; allowing parents to feel reassured and for kids to enjoy being part of a healthy and active lifestyle”.

Richard Baragwanath,  SunnyD Commercial Manager, have been extremely impressed with the Five By Five project management team, they have worked to our critical path and within budget guidelines”

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Sister agencies Five by Five and Headstream, have won a competitive pitch to promote the most prestigious and largest film release from Momentum Pictures in 2009 - The Young Victoria.

Five by Five will be developing the film’s website and creating digital assets, centred around the different aspects of young Victoria’s personality. Headstream will promote the release and site online through publicity, promotions and social media marketing, drawing hooks from the film.

Five by Five and Headstream also joined forces on the recent release of Caramel. The Lebanese film written by, starring and directed by the beautiful Nadine Labaki was tipped as one of hottest films at Cannes. The campaign delivered a media value of over £1.4 million and had opportunities to see of over 100 million.

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About Five by Five and Headstream

Five by Five is a leading digital marketing agency comprising three specialist divisions, which offer web development, creative campaigns (viral, online advertising and campaign sites) and email marketing respectively. Clients include: Activision, BBC, New Look, THQ and WKD.

Headstream is a specialist online PR agency working with a number of film, music and gaming clients - delivering outstanding ROI in the form of publicity, promotions and social media marketing. Clients include: Paramount Pictures, EMI, Activision,

Five by Five and Headstream are both members of Lawton Communications Group.

I was catching up on a bit of reading this week when I stumbled across an article that for me gives a prime example of the importance of accessibility. This particular case was focussed on a feature which is referred to in the game as “progressive enhancement”. A recent trend in web development circles has been to implement what many people refer to as web 2.0 features to enhance a user’s experience of a site. In essence it should be about adding bells and whistles to features within your site with the overall aim of improving a user’s experience.

From a developers point of view this is a bit of a double edge sword. We love implementing features using cutting edge techniques but our sensible side always has to think about the “what if” situations. What if the user doesn’t have JavaScript turned on, what if the JavaScript fails to load correctly. We get over this hurdle by using the progressive enhancement technique, this means getting a feature to work without the bells and whistles then adding them in such a way that if they weren’t there the feature would still work. This obviously adds to development time and as developers you often have the feeling of is this worth it? I mean really how often as a percent will the non-enhanced version be used?

Well the answer of course is yes it is worth it and this article sums up to me why it is worth it. This details one customers woes when an enhanced feature went wrong which could have ended up causing him pain. Instead he was able to fall back to the non-enhanced implementation and continued to be a happy customer.