Five by Five

Check out these hot new banners promoting the new Guitar Hero World Tour game, being launched by Activision on 14 November 2008.

The state-of-the-art interactive banners employ live-action video to bring the Roadie character to life, and in doing so achieve awesome page standout. Five by Five combined shooting the character interacting with both the viewer and the game instruments to get across the playability and scope of the new game. Interactive Flash elements of the game’s features also explain how the game works.

The banners are being seeded across a variety of sites for limited periods in the lead up to the launch. Pre-orders have rocketed since the online campaign started.

Check out The Sun only on Friday 7 November http://www.thesun.co.uk/sol/homepage/

Eurogamer running until 9 November http://www.eurogamer.net/

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Five by Five has created the first online version of the Autumn/Winter magazine for international fashion retailer ‘New Look’.  New Look wanted a format which will allow New Look customers to interact with the brand online; encourage sales through the website; and increase database registrations.

The solution really brings to life the New Look brand online, rewarding the user for visiting the site and challenges their perception of which came first: the magazine or the website?

Check out the new site and design your dream shoe! http://www.newlookmostwanted.co.uk/

Check out press coverage on our Flickr account http://www.flickr.com/photos/fiveby5/