Five by Five

Five by Five have just launched an online campaign for Guitar Hero Rock Icon with gaming publisher Activision.

The purpose of the site is to provide the community with an environment where they can share the fun of Guitar Hero. Five by Five developed a fantastic competition site that allows a user to upload a video of themselves rockin out and be displayed within the video gallery. There is a backend CMS system that allows moderators to vet and edit the videos into a montage of user generated content. 

The site also includes a blog, competition details for a money cant buy prize, and game information on Guitar Hero Legends of Rock. 

The site was launched with a viral movie along with traffic drivers including online PR, banner advertising and email marketing. If you are a secret rocker why not enter one yourself - www.releaseyourrockstar.com 

Question of Footie is a fun and interactive game developed for WKD. The campaign supports the laucnh WKD Nuts Football Awards 2008 with the key objectives being data capture and brand awareness.

Question of Footie was designed as a flash magazine with each page of the magazine being a new round of the game. The types of questions include pin the mullet on the striker, observation rounds and some tricky Footie knowledge rounds.   

And as for the prize? Every player who completes the quiz is entered into a prize draw to win a Footie trip with their mates to the mighty Barcelona Nou Camp to watch a game. The forward to a friend functionality puts a viral edge on the game as users forward onto the mates to increase their chances of winning the trip, thus extending reach of the 2008 Nuts WKD awards and working towards the objective of data capture. 

Try your luck at Question of Footie - http://www.wkd.co.uk/footie

Five by Five have produced a retro viral game show for Cancer Research UK to promote their ‘Make today Count’ campaign for Friday Febuary 29th. 2008 is a leap year, and this time around February 29th is a date to really remember - it’s a free Friday - an extra one - and you won’t get another for 28 years.

That’s right – this February you get five whole Fridays for the low, low price of four! Cancer Research UK are calling on everyone to celebrate this day by doing something that’s remarkable, worthy or just plain special. There are 18 outcomes giving you fantastic ideas on how to make this extra day count and at the same time raise money for the various areas of Cancer Research.

Check out our new Cancer Research UK retro game at http://www.maketodaycount.tv Join your host Clifton Wooley and his glamorous assistant Mandy, spin the wheel and let it decided how you make your extra day count.

Will you choose to accept the challenge…. or will you spin again?

Don’t forget to send over to your friends and family and ask them to Spin the wheel at http://www.maketodaycount.tv  We are calling for people in the UK to make the most out of the leap year, extra day, and to ‘Make today Count’.