Release your rock star!
Tuesday, April 8th, 2008
Five by Five have just launched an online campaign for Guitar Hero Rock Icon with gaming publisher Activision.
The purpose of the site is to provide the community with an environment where they can share the fun of Guitar Hero. Five by Five developed a fantastic competition site that allows a user to upload a video of themselves rockin out and be displayed within the video gallery. There is a backend CMS system that allows moderators to vet and edit the videos into a montage of user generated content.
The site also includes a blog, competition details for a money cant buy prize, and game information on Guitar Hero Legends of Rock.
The site was launched with a viral movie along with traffic drivers including online PR, banner advertising and email marketing. If you are a secret rocker why not enter one yourself - www.releaseyourrockstar.com