Five by Five

Five by Five have just launched an online campaign for Guitar Hero Rock Icon with gaming publisher Activision.

The purpose of the site is to provide the community with an environment where they can share the fun of Guitar Hero. Five by Five developed a fantastic competition site that allows a user to upload a video of themselves rockin out and be displayed within the video gallery. There is a backend CMS system that allows moderators to vet and edit the videos into a montage of user generated content. 

The site also includes a blog, competition details for a money cant buy prize, and game information on Guitar Hero Legends of Rock. 

The site was launched with a viral movie along with traffic drivers including online PR, banner advertising and email marketing. If you are a secret rocker why not enter one yourself - www.releaseyourrockstar.com 

Question of Footie is a fun and interactive game developed for WKD. The campaign supports the laucnh WKD Nuts Football Awards 2008 with the key objectives being data capture and brand awareness.

Question of Footie was designed as a flash magazine with each page of the magazine being a new round of the game. The types of questions include pin the mullet on the striker, observation rounds and some tricky Footie knowledge rounds.   

And as for the prize? Every player who completes the quiz is entered into a prize draw to win a Footie trip with their mates to the mighty Barcelona Nou Camp to watch a game. The forward to a friend functionality puts a viral edge on the game as users forward onto the mates to increase their chances of winning the trip, thus extending reach of the 2008 Nuts WKD awards and working towards the objective of data capture. 

Try your luck at Question of Footie - http://www.wkd.co.uk/footie