ROCKIN’ ROADIE
Friday, November 7th, 2008
Check out these hot new banners promoting the new Guitar Hero World Tour game, being launched by Activision on 14 November 2008.
The state-of-the-art interactive banners employ live-action video to bring the Roadie character to life, and in doing so achieve awesome page standout. Five by Five combined shooting the character interacting with both the viewer and the game instruments to get across the playability and scope of the new game. Interactive Flash elements of the game’s features also explain how the game works.
The banners are being seeded across a variety of sites for limited periods in the lead up to the launch. Pre-orders have rocketed since the online campaign started.
Check out The Sun only on Friday 7 November http://www.thesun.co.uk/sol/homepage/
Eurogamer running until 9 November http://www.eurogamer.net/
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