Comments for Five by Five http://blog.fivebyfivedigital.com Just another WordPress weblog Mon, 15 Mar 2010 14:05:06 +0000 http://wordpress.org/?v=2.6.5 Comment on Branded Entertainment by Mark Weeden http://blog.fivebyfivedigital.com/2009/11/branded-entertainment/#comment-38475 Mark Weeden Wed, 04 Nov 2009 09:31:03 +0000 http://blog.fivebyfivedigital.com/?p=712#comment-38475 A great post Graham and one that brings me back to multiple conversations I’ve had with various people on branded entertainment vs sponsorship. I've often found it difficult to come up with any solid examples of branded entertainment that really stand apart from sponsorship packages. For me branded entertainment has to be where the brand is synonyms with the entertainment element... Therefore the likes of the Coca Cola champion’s league or the O2 arena don't really cut it as the brand can easily be replaced with no impact on the sports or venue. Where I've seen this really work and it's the only example that everyone I've spoken to on this subject goes "Oh yeah!” is with the Red Bull Air Race. They created an event that matches their brand personality and made it their own. Volvo Round the World yacht race and perhaps the BUPA great south/north run I see as other examples of Branded entertainment working well (why all sports?!). What are your thoughts, where does a sponsorship deal become branded entertainment? Is it just a case of semantics or is it a perception shift in the public’s point of view where the brand and event/entertainment become inextricably linked? Outside of the sports/events field what other examples do you think achieve this? A great post Graham and one that brings me back to multiple conversations I’ve had with various people on branded entertainment vs sponsorship.

I’ve often found it difficult to come up with any solid examples of branded entertainment that really stand apart from sponsorship packages. For me branded entertainment has to be where the brand is synonyms with the entertainment element… Therefore the likes of the Coca Cola champion’s league or the O2 arena don’t really cut it as the brand can easily be replaced with no impact on the sports or venue.

Where I’ve seen this really work and it’s the only example that everyone I’ve spoken to on this subject goes “Oh yeah!” is with the Red Bull Air Race. They created an event that matches their brand personality and made it their own. Volvo Round the World yacht race and perhaps the BUPA great south/north run I see as other examples of Branded entertainment working well (why all sports?!).

What are your thoughts, where does a sponsorship deal become branded entertainment? Is it just a case of semantics or is it a perception shift in the public’s point of view where the brand and event/entertainment become inextricably linked? Outside of the sports/events field what other examples do you think achieve this?

]]> Comment on Stephen Fry on the joys of Twitter by Rumble http://blog.fivebyfivedigital.com/2009/01/stephen-fry-on-the-joys-of-twitter/#comment-28750 Rumble Tue, 27 Jan 2009 20:39:27 +0000 http://blog.fivebyfivedigital.com/?p=611#comment-28750 Another for the list... <a href="http://twitter.com/rumble" rel="nofollow">twitter.com/rumble</a> Um, not a celebrity actually (in most peoples' eyes anyway). Another for the list… twitter.com/rumble

Um, not a celebrity actually (in most peoples’ eyes anyway).

]]> Comment on Stephen Fry on the joys of Twitter by Neil Crookes http://blog.fivebyfivedigital.com/2009/01/stephen-fry-on-the-joys-of-twitter/#comment-28739 Neil Crookes Tue, 27 Jan 2009 13:51:03 +0000 http://blog.fivebyfivedigital.com/?p=611#comment-28739 Some celeb twitterers: <a href="http://twitter.com/stephenfry" rel="nofollow">Stephen Fry</a> <a href="http://twitter.com/wossy" rel="nofollow">Jonathan Ross</a> <a href="http://twitter.com/jimmycarr" rel="nofollow">Jimmy Carr</a> Some celeb twitterers:

Stephen Fry

Jonathan Ross

Jimmy Carr

]]> Comment on Christmas needs YOU! by Claire Axton http://blog.fivebyfivedigital.com/2008/12/christmas-needs-you/#comment-27591 Claire Axton Tue, 23 Dec 2008 16:34:29 +0000 http://blog.fivebyfivedigital.com/?p=593#comment-27591 Activision are thrilled with the game. It's been played over 7,500 times. Mark Cox from Activision says "it's been a great success!." Activision are thrilled with the game. It’s been played over 7,500 times. Mark Cox from Activision says “it’s been a great success!.”

]]> Comment on Santa paid a special early visit to all the good boys and girls at Five by Five this week… by Weeeedeb http://blog.fivebyfivedigital.com/2008/12/santa-paid-a-special-early-visit-to-all-the-good-boys-and-girls-at-five-by-five-this-week/#comment-27298 Weeeedeb Sat, 20 Dec 2008 10:31:12 +0000 http://blog.fivebyfivedigital.com/?p=597#comment-27298 In my absence who ended up with the Cliff Richard calendar??? Happy Christmas guys! Mark In my absence who ended up with the Cliff Richard calendar???

Happy Christmas guys!

Mark

]]> Comment on Interviewed by Love Digital - The Future of Search by Five by Five » Blog Archive » [Podcast] Tomas Nihlen, Urban Lifestyle Report http://blog.fivebyfivedigital.com/2008/11/interviewed-by-love-digital-the-future-of-search/#comment-25987 Five by Five » Blog Archive » [Podcast] Tomas Nihlen, Urban Lifestyle Report Fri, 05 Dec 2008 10:24:56 +0000 http://blog.fivebyfivedigital.com/?p=531#comment-25987 [...] Future of search with Love Digital [...] [...] Future of search with Love Digital [...]

]]> Comment on [Podcast] Tomas Nihlen, Urban Lifestyle Report by [podcast] tomas nihlen, urban lifestyle report « [bluurb] stuff and things http://blog.fivebyfivedigital.com/2008/12/podcast-tomas-nihlen-urban-lifestyle-report/#comment-25890 [podcast] tomas nihlen, urban lifestyle report « [bluurb] stuff and things Thu, 04 Dec 2008 17:24:27 +0000 http://blog.fivebyfivedigital.com/?p=572#comment-25890 [...] Five by Five Blog [...] [...] Five by Five Blog [...]

]]> Comment on [Podcast] interview with Kym Niblock, Managing Director BBC.com by Five by Five » Blog Archive » [Podcast] Tomas Nihlen, Urban Lifestyle Report http://blog.fivebyfivedigital.com/2008/10/podcast-interview-with-kym-niblock-managing-director-bbccom/#comment-25889 Five by Five » Blog Archive » [Podcast] Tomas Nihlen, Urban Lifestyle Report Thu, 04 Dec 2008 17:22:31 +0000 http://blog.fivebyfivedigital.com/?p=510#comment-25889 [...] Kym Niblock, bbc.com [...] [...] Kym Niblock, bbc.com [...]

]]> Comment on Interviewed by Love Digital - The Future of Search by [podcast] tomas nihlen, urban lifestyle report « [bluurb] stuff and things http://blog.fivebyfivedigital.com/2008/11/interviewed-by-love-digital-the-future-of-search/#comment-25887 [podcast] tomas nihlen, urban lifestyle report « [bluurb] stuff and things Thu, 04 Dec 2008 17:09:57 +0000 http://blog.fivebyfivedigital.com/?p=531#comment-25887 [...] Five by Five Blog [...] [...] Five by Five Blog [...]

]]> Comment on Interviewed by Love Digital - The Future of Search by interviewed by love digital - future of search « [bluurb] stuff and things http://blog.fivebyfivedigital.com/2008/11/interviewed-by-love-digital-the-future-of-search/#comment-23337 interviewed by love digital - future of search « [bluurb] stuff and things Mon, 03 Nov 2008 15:50:47 +0000 http://blog.fivebyfivedigital.com/?p=531#comment-23337 [...] Five by Five Blog [...] [...] Five by Five Blog [...]

]]>