Five by Five

More than three-quarters of internet connections in the UK are broadband, according to new figures.

The findings, from the Office of National Statistics (ONS) indicate that broadband connections in the UK in September now account for 75.2%, up from 72.6% in June.

 

The ONS research, which surveyed key UK ISPs, revealed that less than a quarter of connections (24.8%) are dial-up.

The number of UK broadband connections has more than trebled over three years, while dial-up connections took 78.2% of the total UK share in September 2003.

The full report can be viewed here (PDF) : http://www.statistics.gov.uk/pdfdir/inco1106.pdf

UK sales of digital music quadrupled in the UK in 2005, making it in the fastest growing European digital market. Britons downloaded 26 million tracks in 2005 which was four times as many as in 2004. [International Federation of the Phonographic Industry (IFPI), January 2006]

Men rather than women are driving the rapid growth of internet
retailing as they seek to avoid physical trips to shops, according to a
new study of British attitudes to shopping on the web.

The old truism that many men are unfamiliar with the concept of “retail
therapy� is borne out by the survey by the British Council of Shopping
Centres….

more…

FT.com / World / International economy - Men drive the growth of internet shopping

Having picked up a Gold at last week’s Cream Awards, Mark Cox, Five by Five’s Entertainment team Account Director collected a prestigious IMAA award for the Game Breakout viral created for amBX.

You can see the viral at http://www.4m8x.com/

Sector Report - Advanced email strategies

The future of email marketing is looking bright, with commercial email volumes set to equal or even surpass that of commercial post during 2006. This free 23-page sector report provides in-depth analysis from industry experts, along with statistics, research and case studies on what looks set to be the most widely used form of direct marketing in the UK next year

UK Web users more responsive than most to online ads - study

The thirteenth annual NetObserver Europe study, published this week, revealed there are significant differences between the behaviour of European Internet Users.

E-mail Resurges

At times, e-mail has worn the mantle of both “killer app” and unread spam, but its true value as a digital backbone is now beginning to be realized.

Five by Five is an open-minded digital communications agency which solves marketing challenges for leading brands through progressive thinking.

Five by Five solve marketing challenges through progressive thinking, opening-up new avenues to think about, suggesting ideas people hadn’t thought of, then making it happen.

We’re never arrogant but we’re totally confident in our abilities to use digital channels in smarter ways, to give our clients awesome results and more ways to see their budgets working.

It’s all about having the passion, creative approach, commitment to client service and freedom to think differently. We inspire our clients – and are inspired by them.