Following a competitive pitch The Caravan Club have appointed Five by Five to manage its email marketing activity. With a growing membership of over 360,000 households, 2007 is a particularly special year for the organisation as they celebrate their Centenary.
Over the coming weeks we will be re-vamping the clubs current templates and on an ongoing basis we will be building and fulfilling a number of different campaigns each month.
User-generated travel websites more trusted than agents’, says survey
Travellers trust user-generated reviews more than they trust travel agents’ content, according to new online research by Nielsen//NetRatings.
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As marketers and media companies try to better utilize online video advertising to communicate with consumers, research is starting to identify what works and what doesn’t creatively. Our November 2006 Beyond The Click® demonstrated the power of online video campaigns in their ability to positively move all branding metrics compared to overall MarketNorms®. With more data, we begin to see a wider range and variance in effectiveness. While video norms in general are positive, there are some dramatic differences in the results of the most memorable and least memorable video campaigns.
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Online bookers ‘prefer off-beaten track holidays’
The emerging destinations of Cape Verde, Brazil and Vietnam have been identified as among the most popular holiday spots of 2007.
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Brits online holiday habits revealed
More than half of internet users book their holidays directly online, while only 7% research and buy their holidays from travel agents on the high street, according to new research
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Gays want friendly destinations
Nearly half of all gay men and lesbians surveyed in the US say that a destination’s gay-friendliness is important to them when making leisure travel choices, according to a new survey
Destinations online: Inbound - Spinning a web of home turf
It’s not just international tourism that is making its mark on the web. The inbound tourist boards have also experienced succes through online campaigns, video clips and itinerary planning. Linda Fox finds out how the UK and Ireland are getting on on the act.
Online travel spending on way to $128 billion
Trave Ad Network’s CEO explains how web 2.0 is changing the face of online travel, and the benefits this change brings to marketers.
Travel - the online landscape
Yahoo! Search Marketing have conducted behavioural and attitudinal research to help you get a better understanding of what your customers are up to online. A summery of the report can be found by clicking on the above link.