Five by Five

A Ricky Gervais podcast carried on Guardian Unlimited website has been downloaded 2 million times since December 2005. [February 2006]

40% of broadband users engage in voice or chat applications (as opposed to only 17% of narrowband dial-up users). [Ofcom 2005]

According to Jupiter the three most popular online activities are communicating via email, using a search engine or portal, and accessing daily news. [Jupiter, 2004]

Around three quarters of all home internet users in the UK (18 million people) now have a broadband connection. [BMRB, January, 2006]

The volume of searches powered by Google UK has increased 77% year-on-year. The volume of searches powered by MSN.co.uk Search has increased by 892% over the same time period.  [Hitwise UK Search Report, October 2005]

51% of internet users went online every day and spent an average of 74 minutes in each user session as of late 2004. [IAB, Nov 04]

Over half (55%) of households in Great Britain (13.1 million) could access the internet from home in May 2005 [National Statistics Omnibus Survey, May 2005]

31% of all internet users have work access (45% for 25-54 age range). [ONS Survey, Nov 2004]

Searching is now level with emailing as the number 1 activity among internet users. [Pew Internet & American Life, December 2005 survey].

32% of all European mobile subscribers will be regular users of mobile internet in 2006 and nearly 50% in 2007. [Forrester]