Five by Five

The egg came first..

A Consumer Electronics Association and Yahoo study found that 77% of electronics purchases are researched online before customers head to a store. [CEA via E-Consultancy news blog, October 2006]

Internet advertising will account for more than 10% of all ad expenditure in two markets this year. In the UK it will account for 12.9% of total expenditures, and in Sweden it will take 10.5%.  [ZenithOptimedia, October 2006]

The blogosphere is 100 times larger than it was just three years ago. [Technorati, via E-consultancy news blog, August 2006]

6.6% of the UK online population use RSS feeds. [Harris Interactive/Guardian Unlimited, October 2006]

Internet Explorer is still the main browser of choice for 88% of Britons online, but its share of the market has decreased by 9% over the last two years. [Source: Nielsen//NetRatings, December 2006]

Older people are missing out on critical services because they do not use the internet. Just 28% of people over the age of 65 have home internet access, compared to a UK average of 57% of households. [Ofcom, July 2006]

European consumers are now spending more time online than reading newspapers and magazines. [Jupiter Research, October 2006]

1% of accepted orders in the UK were fraudulent, down from 1.6% on the previous survey. This matches the US finding of 1%, a decrease of 0.3% from last year’s result.   [CyberSource, 2006 UK Online Fraud Report]

The top 5 online purchases for woman in the UK during 2005 were DVDs/CDs (66%), books (60%), fashion (52%), holidays (48%) and flights (47%). [iVillage, 2006]