Five by Five

Today Five by Five launched Kiwi Katapult- a power/ angle based Flash game where users have to launch New Zealand’s national mascot, across Europe to the CeBIT show in Hannover Germany.

The game was created as part of a campaign for New Zealand Trade & Enterprise, in association with Air New Zealand. The intention of the game is to raise awareness of New Zealand as a strong force in the ICT industry and to draw traffic to their stand at the CeBIT trade show for information and telecommunications technology. The secondary purpose of the campaign was to increase sign-ups to the Air New Zealand database, incentivised by a draw for a pair of Premium Economy tickets from Europe to New Zealand. Traffic is being driven to the site using some content targeted display advertising and paid search on the Google network planned by the media team.

The client is very pleased with the end result, and it is a credit to the agency being able to do a fantastic production and media job, on a tight budget.

Check it out: www.KiwiKatapult.com

This entry was posted on Tuesday, February 17th, 2009 at 7:27 pm and is filed under Front Page Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.