Santa paid a special early visit to all the good boys and girls at Five by Five this week…
Friday, December 19th, 2008
Happy Christmas, from your secret Santa!
Archive for December, 2008
Christmas needs YOU!
Friday, December 19th, 2008
This Christmas, Five by Five have created festive game Gung-Ho-Ho-Ho for client, Activision. Instead of sending out an e-card to their client base, Activision are inviting ‘helpers’ to save Christmas from the Evil Elves, whilst at the same time making a positive contribution to the International Red Cross.
Good luck, and happy Christmas!
Play Gung-Ho-Ho-Ho
In collaboration with mbxgames.com. No elves were harmed in this production.
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A very Merry Disco Xmas from Five by Five Design
Thursday, December 18th, 2008
My, our little design elves have been busy all year, time to chill out.
New Look goes viral with Five by Five
Thursday, December 18th, 2008
Five by Five, the leading digital agency, has created an amusing viral marketing campaign for international fashion retailer ‘New Look’ - the first time the label has used this marketing medium. Christmas is coming and New Look want to share the Christmas love with their friends in a fun and engaging way. So, moving away from the traditional e-card format they are using the viral to get both customers and suppliers excited about Christmas at New Look.
The viral also shows the Christmas dress range and tells consumers that New Look now sell men’s clothes.
The viral, hosted on a specially created micro site http://www.newlookchristmas.co.uk/ and also posted onto You Tube, follows a couple on a shopping trip where a terminally bored boyfriend is faced with a seemingly endless succession of outfits to comment upon. Eventually, he swops clothes with a mannequin and makes off in a gold lame dress to do a spot of shopping himself. Meanwhile, the dummy substitute provides the audience for his girlfriend’s fashion show. Yes, you guessed it, he wasn’t missed at all! Boyfriend returns and discovers that the stunning little red dress was ‘the one’ all along and that he had been sitting next to a fantastic collection of men’s clothing - the last thing he expected.
The marketing message, nicely underlined by the storyline, is that in addition to a great line in women’s clothes New Look is for boys too. The viral is being sent out to all New Look’s online database and recipients are being encouraged to nominate three friends to receive it. The sender’s name will be entered into a Christmas draw to win a fabulous Christmas gift such as a Nintendo Wii, Wii Fit or a shopping spree worth £100.
The project follows hot on the heels of Five by Five’s development of an online format for New Look’s Autumn/Winter magazine which allows New Look customers to interact with the brand online; encourage sales through the website; and increase database registrations. It’s been so successful that Five by Five has been commissioned to produce the following Spring/Summer edition.
Patrick Mulford Creative Director of Five by five comments, “We developed a short video containing a funny scene between a boyfriend and his girlfriend while they shop in New Look for her Christmas party dress. We were looking for something both men and women would find funny and the situation in the video should hopefully have a viral ‘stickiness’ to it as it will resonate with so many of new Look’s target audience.”
Helen Walker of New Look comments, “We wanted a fun and engaging viral for the festive season which has definitely been delivered. Not only have Five by Five developed an imaginative piece which complements our brand values, they have also enabled us to integrate a competition element which rewards our customer base.”
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Five by Five & Headstream get the royal treatment with the Young Victoria
Wednesday, December 17th, 2008
Sister agencies Five by Five and Headstream, have won a competitive pitch to promote the most prestigious and largest film release from Momentum Pictures in 2009 - The Young Victoria.
Five by Five will be developing the film’s website and creating digital assets, centred around the different aspects of young Victoria’s personality. Headstream will promote the release and site online through publicity, promotions and social media marketing, drawing hooks from the film.
Five by Five and Headstream also joined forces on the recent release of Caramel. The Lebanese film written by, starring and directed by the beautiful Nadine Labaki was tipped as one of hottest films at Cannes. The campaign delivered a media value of over £1.4 million and had opportunities to see of over 100 million.
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About Five by Five and Headstream
Five by Five is a leading digital marketing agency comprising three specialist divisions, which offer web development, creative campaigns (viral, online advertising and campaign sites) and email marketing respectively. Clients include: Activision, BBC, New Look, THQ and WKD.
Headstream is a specialist online PR agency working with a number of film, music and gaming clients - delivering outstanding ROI in the form of publicity, promotions and social media marketing. Clients include: Paramount Pictures, EMI, Activision,
Five by Five and Headstream are both members of Lawton Communications Group.
Five by Five expands team with two senior appointments from top agencies LBi and Skive
Monday, December 8th, 2008
Leading digital marketing agency Five by Five made two senior appointments last week as part of the company’s expansion programme which includes the recent launch of a London office.
Laura Colin joins from digital agency Skive, where she was new business director with responsibility for building client relationships. And Kirsty Weston recently left LBi UK, where she was a Client Partner managing a large team and client portfolio. She joins us to run the new London office.
Steve Sponder, Managing Director of Five by Five says, “We are really pleased to welcome Laura and Kirsty to the Five by Five team. Both have excellent experience and a first class track record in the digital arena.”
Sponder adds, “We work in a very fast moving landscape where we need to meet the challenges of brands and to deliver outstanding marketing solutions, innovation and client understanding. As we develop our business by opening a new London office, and winning new clients such as Activision, we will need to raise our game along with our size, Laura and Kirsty will help us do this.”
Recent projects for Five By Five have included the innovative online advertising campaign for THQ’s cult DeBlob game and the hugely successful viral for American grocery giant Dole.
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[Podcast] Tomas Nihlen, Urban Lifestyle Report
Thursday, December 4th, 2008
In this latest episode, I talk to Tomas Nihlen, editor in chief of Urban Lifestyle Report about the role of social media and the recent blogger uprisings against what has become known as the Wiretapping Sweden law. Tomas also discusses his digital life and what the future may hold. Eager listeners should look out for a special discount opportunity against the subscription fee for Urban Lifestyle Report.
You can listen to the podcast here. You’ll also be able to download it, subscribe via iTunes and all that plus download the transcript if you’d rather read than listen.
Here’s some nuggets:
On the role of social media in the Swedish blogger uprising:
I think there’s several different types of social media tools that were used and the most important was the blogosphere. And in the blogosphere it wasn’t like one organisation that decided to start and organise this resistance it was many different people. But then there was also a few videos spreading on You Tube. Then Jaiku was also used… It was a way for the early adopters so you can get who’s going to what demonstration, what’s happening in the blogosphere, you could always follow the discussion from the blogosphere on Jaiku.
On the iPhone and Google Android:
I think they aim at different targets. I think iPhone is more for the mainstream consumer; people who want nice looking phones, everything to just work and they don’t care if it’s open source or not. They may not even know what open source is. And the Google phone is more for really tech-savvy people, they want to have exactly the type of applications they want, they want to have total control and they want to be able to tweak the best out of their phones. So I think there’s a market for both.
As usual, I’ve run the content through Wordle and it looks like this:
Previous podcasts:
Future of search with Love Digital
Content also shared in these spaces:
Five by Five blog on Brand Republic
Who to heckle for this post:
Nicholas Gill, Planner | nick.gill@fivebyfivedigital.com | @nicholasgill | bluurb.wordpress.com
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Five by Five scoop silver at E-consultancy awards!
Thursday, December 4th, 2008
The hangovers have faded and we’re pleased to be the recipients of silver at the E-consultancy Innovation Awards.
Our dynamic affiliate banners for B&Q scooped a respectful silver in the Innovation in Online Acquisition category. Check out the work entered and the great praise we received from ZenithOptimedia.
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Campaign Team hit the Ice!
Tuesday, December 2nd, 2008
