Five by Five create online magazine for New Look
Five by Five has created the first online version of the Autumn/Winter magazine for international fashion retailer ‘New Look’. New Look wanted a format which will allow New Look customers to interact with the brand online; encourage sales through the website; and increase database registrations.
We developed a bespoke online magazine site, www.newlookmostwanted.com, that showcases the main assets from New Look’s Autumn/Winter range of clothes and accessories. Users can interact with the brand by selecting products and viewing outfit combinations, with the added function to click through to purchase products online. It also includes an exclusive competition area, where users can submit their details to win goodies and also play the interactive ‘design your dream shoe’ game competition. We developed this game exclusively for this application and it allows users to design their dream shoe by selecting their heel type, colour, pattern and accessories. After designing the shoe, users can submit their details to enter a competition to be in with the chance to have their dream shoe made especially for them.
The solution really brings to life the New Look brand online, rewarding the user for visiting the site and challenges their perception of which came first: the magazine or the website?
Check out the new site and design your dream shoe! http://www.newlookmostwanted.co.uk/
Check out press coverage on our Flickr account http://www.flickr.com/photos/fiveby5/
Tags: New Look, online campiagn, online magazine site, website
Leave a Reply