Five by Five

A very cool little Flash app! http://acrobots.net/

Five by Five launch the new product site for Worms Openwarfare 2 for THQ!

We have all been taking Drontol over the past few weeks and here are the results http://www.wormsopenwarfare2.com/

You can make edible cheese from the milk of 24 different mammals

Following a two-stage pitch the over 50’s giant, Saga, has appointed Five by Five to help with the re-design of www.saga.co.uk

Part of the re-design challenge will be to represent Saga’s unique business model - tour operator, insurance company, insurance broker and provider of other financial services - all under the same umbrella brand.

Every day more money is printed for Monopoly that the U.S. treasury.

Five by Five have commissioned by Peroni to create a global internal initiative for the top beer brand. We are really excited about working with Peroni and the team at the Bank. Keep your eyes posted on the blog for more updates and progress.

CHEERS!

www.peroniitaly.com

Five by Five are in the D&AD Global Awards 2007 book. The book contains work that has been selected as a definitive record of creativity for 2006 from the entries submitted into the D&AD Global Awards 2007. Entries selected for In-Book will appear in the D&AD Annual 2007.

No piece of normal-size paper can be folded in half more than 7 times

Ask any digital marketer about direct response and they’ll more than likely talk to you about click thru rates for email and banner ad campaigns. The desired response of these campaigns is usually to entice the individual to the advertiser’s web site, to their domain, to their sphere of influence. This all seems reasonable but unfortunately today’s online audience are not clicking. Maybe it’s time to stop asking them to click and start asking them to digg (sic).

Let me explain, Tim Berners-Lee’s Semantic Web promises to unlock all content from its website containers. We are already starting to see this happening via technologies synonymous with Web 2.0 such as RSS and microformats.

With content being released and spread across the blogosphere and the broader social media landscape, the online audience is becoming more and more
used to consuming media and content on their ‘start pages’, in their RSS readers and on their desktops.

As these new viewing habits increase, the pressure is on the digital marketers to switch their direct response objective from ‘pulling people to their web site’ to ‘pushing content out’.

There are a number of tactics we can use in order to meet this objective. For example, enabling the viewer to quickly and easily digg, tag and share our content on the popular social media sites.

In summary, if we define direct response as ‘the objective to elicit a response from an individual’ then we can conclude that the desired
responses now being sought by digital marketers should include digging, sharing and tagging.