Five by Five

Spending on UK internet advertising surged in 2006, overtaking newspaper ads for the first time, a report says.

Online advertising expenditure jumped 41.2% to £2.01bn
during the year, the report by the Internet Advertising Bureau and
PricewaterhouseCoopers said.

In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market.

But despite online ads taking an 11.4% market shares, internet ad spending was just over half that for TV adverts.

TV advertising itself experienced a 4.7% fall in spending to £3.9bn.

“With almost all expenditure on traditional media in
decline, the upward momentum of the internet reflects a new era …
which is driven by high-speed broadband take-up and user-generated
content,” the report said.

Read the full article on bbc.co.uk here

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