Five by Five have been shortlisted for a Future Marketing Award. The Future Marketing Awards celebrates a wide range of non-traditional marketing and advertising techniques. The brand communication environment has changed and this change is a quickening pace: it is the awards intention to illuminate and identify the opportunities, celebrate the pioneers and showcase the best work from around the world.
The work recognised is the amBX viral piece which can be seen below. Awards are presented on the 22nd March, we will keep you posted!
Web to account for 40% of all UK retail sales by 2020
Online sales are predicted to reach £40bn this year and are set to quadruple to £162bn by 2020, accounting for approximately 40% of the total UK retail spend, according to a new report.
Turner Broadcasting and a New York marketing firm agreed on Monday to pay $2 million in compensation to Boston-area authorities for a “guerrilla” advertising campaign that sparked a terrorism scare last week.
Travel on major roadways and rail lines was suspended and police responded in large numbers last Wednesday after authorities found blinking electronic devices wired to battery packs underneath bridges and by major transit hubs.
“They agreed to pay more than we would have been able, I believe, to recover through criminal or civil action,” Massachusetts Attorney General Martha Coakley told reporters.
The 12-inch (30-cm) devices featured blinking lights depicting a character from “Aqua Teen Hunger Force,” an adult-themed program on Turner’s Cartoon Network. They were erected in 10 major U.S. cities and some of those in Boston had been in place for weeks before prompting the scare.
“We acknowledge our responsibility for the unconventional marketing tactic that we authorized, and apologize to the citizens of the greater Boston area,” said Turner and Interference Inc., the marketing company that the Time Warner Inc. unit hired to carry out the campaign.
Half of the $2 million will pay for the emergency response and half will fund homeland security and other programs by various groups, Coakley said.
Check out the video they made of their exploits.
What are your thoughts to far or awesome PR? email us and let us know your thoughts mark.cox@fivebyfivedigital.com
This is a fantastic way off understanding web 2.0 in a matter of minutes. If you have any questions on Web 2.0 please email mark.cox@fivebyfivedigital.com
