Five by Five

The team at Five by Five went to an interesting conference yesterday where the VP of Marketing of the Mentos mint brand talked to us about how UGC (user generated content) allowed them to reach a massive audience. All you need is a bottle of diet coke and some Mentos Mints. You can check the movie out that started an American Mentos road show and ultimately a growth in Mentos and Diet Coke sales on You Tube - http://www.youtube.com/watch?v=U8J4RdX5H8Y

Remember do try this at home and if you would like a copy of the Mentos presentation please email mark.cox@fivebyfivedigital.com

This entry was posted on Thursday, January 25th, 2007 at 11:52 am and is filed under Front Page Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.