Five by Five

Online advertising is increasingly attracting the big spenders, with the FMCG and Entertainment sectors planning significant increases in online spend over the next two years, according to a new advertising survey.

The findings, from trade organisation European Interactive Advertising Association (EIAA), indicates that advertisers are diverting spend from TV and print media to online.

The EIAA Marketers’ Internet Ad Barometer reveals that 42% of those questioned already spend over 5% of their media budgets online and 74% of all those surveyed regard the internet as a vital component of their advertising strategy.

 

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Netimperative - FMCG brands shifting adspend online- research

This entry was posted on Friday, November 10th, 2006 at 2:19 pm and is filed under FMCG & Retail industry news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.