Farewell to an old friend
Today we shed a tear as we say goodbye to Lawton eMarketing, for those of you that don’t know we have re-branded to Five by Five.
It’s funny, I never really loved the brand name Lawton eMarketing, it was always a functional name, a descriptor for the services we offer. We felt really proud when we came up with the name, in our eyes the little ‘e’ and big ‘M’ combo was a master stroke 
But now it’s time to say goodbye I feel as if I’m saying goodbye to an old friend, a faithful friend that has been there through the highs and the lows, has helped us successfully position ourselves in the digital marketplace and secure our place as a top 20 agency.
Our new name still feels a little strange, like a brand new pair of shoes; they’re the ones we wanted, they’re a great fit and close friends and family say they look great but initially we still feel a bit conscious about what others think about them and we don’t want to trip over and scuff them!
3 Responses to “Farewell to an old friend”
David Says:
Dear Mr Sponder,
It was a delight to see that your new website and brand has gone live. I have never enjoyed pressing F5 more to see such a refreshing range of work.
It is all very smooth and you look like a great company to work for and with.
Wishing you every success in all that fivebyfive do.
I think the shoes look great and I wouldn’t mind a pair myself.
September 28th, 2006 at 10:15 am
Baj Says:
Much better brand name and the new website looks great, though secretly I know you’ll miss the Lawton eMarketing “Orange”
Best of luck for the future.
October 2nd, 2006 at 10:16 am
Shane Says:
Good move on the rebrand imo - looking very strong. Sure it will work well for you.
October 23rd, 2006 at 2:11 pm
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