Farewell to an old friend
Wednesday, September 27th, 2006
Today we shed a tear as we say goodbye to Lawton eMarketing, for those of you that don’t know we have re-branded to Five by Five.
It’s funny, I never really loved the brand name Lawton eMarketing, it was always a functional name, a descriptor for the services we offer. We felt really proud when we came up with the name, in our eyes the little ‘e’ and big ‘M’ combo was a master stroke 
But now it’s time to say goodbye I feel as if I’m saying goodbye to an old friend, a faithful friend that has been there through the highs and the lows, has helped us successfully position ourselves in the digital marketplace and secure our place as a top 20 agency.
Our new name still feels a little strange, like a brand new pair of shoes; they’re the ones we wanted, they’re a great fit and close friends and family say they look great but initially we still feel a bit conscious about what others think about them and we don’t want to trip over and scuff them!